Mind the Backlash

With societal norms being challenged and those on the fringe speaking out, social media and technology are fueling movements that are changing culture for the better – #metoo, #blacklivesmatter, the Women’s March and beyond. But just as those tools enable revolution, they also facilitate the backlash.

But in order to break the status quo, today’s digitally-driven social movements ultimately need to embrace the backlash in order to drive real behavioral change.

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