Alain Is…

Alain is the founder and CEO of Sylvain Labs, a strategy and design consultancy that helps companies seize the reality and potential of their business, products and brands. Clients include Google, American Express, Airbnb, Spotify, Blackrock, Samsung, Pepsico, AB InBev, Jet, IKEA, GM, Sonos, the NBA, and others. Founded in 2010, the company is headquartered in NYC, with offices in Amsterdam and Richmond, VA, and is a Certified B-Corporation.

In addition to Sylvain Labs, Alain is a partner and investor in several ventures, including Master + Dynamic, a design-driven, premium audio brand, So Choice Softworks, a mobile gaming company, Lilo, an açai bowl company, and PetMio, a smart pet food startup. In addition, he has served as executive producer on short documentaries, including Some Kind of Quest, a profile of one very unique individual and his journey to keep a dream on track, and Instafame, an exploration into the psychological impact of digital fame on young people.

Prior to founding Sylvain Labs, Alain was managing director at Redscout and a lead strategist at Mother New York. He also held positions at The Martin Agency, Publicis and SS+K. He frequently shares his perspective on innovation, culture, and has been featured in The Wall Street Journal, Fast Company, The New York Times, Monocle, Inc. Magazine, Business Insider, Quartz, AdAge, Paper Magazine and others. He is also a current board member of Plus Pool and the VCU Brandcenter. Additionally, Alain is an active contributor to various non-profit initiatives around the world.

Alain attended Columbia University’s SIPA and Columbia Business School, as well as Vassar College.

Sylvain Labs

We inspire brands, re-imagine products and stimulate growth. We apply our imagination to complex business problems and opportunities.

Our tools are science and whimsy.


Side Hustles

Independent Ventures and Projects



Exploring a New Notion of Luxury

LE Miami, Miami, June 17, 2019

Booking’s Click 2019

The So-Called “Travel Experience”: A figment of the industry’s machine-drunk imagination?, Amsterdam, September 10, 2019

Retail & Brands Festival

The Fetishization of Innovation, Amsterdam, September 12, 2019


OnBrand, Amsterdam, October 10, 2019


The Exploitation of Purpose

Collision Conference, Toronto, May 21, 2019

Reclaiming Innovation: How Big Business Diluted the Practice

Adobe 99U Conference, New York, May 10, 2019

The Fetishization of Innovation

The Next Web, Amsterdam, May 9, 2019

The Savagery of Pop Culture

PromaxBDA Europe Conference, Amsterdam, March 25, 2019

The Fetishization of “Innovation”

MBA Summit, New York, February 15, 2019

Mind the Backlash

The 3% Conference, Chicago, November 8, 2018

Fast Tracks

Fast Company Innovation Festival, New York, October 24, 2018

The Currency of Otherness

Fast Company Innovation Festival, New York, October 23, 2018

The Savagery of Pop Culture

Emerce eDay, Amsterdam, October 11, 2018

The Savagery of Pop Culture

OnBrand, Amsterdam, October 11, 2018